What department store created Rudolph the Red-Nosed Reindeer?

W
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Montgomery-Ward.
Rudolph, which means ‘famous wolf’ in German, was not introduced until 1939 when Robert L. May wrote a children’s book for Montgomery Ward titled ‘Rudolph the Red-Nosed Reindeer’ earning the ruby-muzzled mammal a firm place in reindeer history.

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