Which fashion brand made the “Genius Jeans” that became part of the Guinness World Records?

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Gucci.
Guinness World Records recorded the “Genius Jeans” by Gucci as the world’s most expensive pair of jeans. The jeans were ripped, distressed and bedazzled with African beads. They were sold in Milan in 1995 for US$3,134. This record was broken in 2005 when a pair of 115-year old Levi’s jeans was sold to a Japanese collector for US$60,000.

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